The Body Shop Week 2

Week 2

I travelled to a local Body Shop store and took a few pictures of their store inside for
reference as well as photos of their products. A lot of it is clean design and simple
packaging that doesn’t use too much materials. Graphics used on their products are also
very beautiful just like the packaging because it uses macro photography of a content
inside. I also went to a different cosmetics store near by to see the difference. The store is
called Lush and its a handmade cosmetics store. One of the first things you notice or feel
is the smell of the cosmetics which can be very uncomfortable for few moments but then
you get used to it. This can be a way to attract people to the store as well make it less
attractive. Inside the store however its a complete opposite of what body shop is, there is
plenty of hand made soaps and other bath cosmetics that really do like they were made by
hand. And one of the other unique things about the store is that most of these soaps and
cosmetics are very colourful like pastels. Their packaging on the other hand is universal. It
all uses black pots of different sizes for different cosmetic type. This is an advantage for
making it cheaper for producing large number of different size same coloured plastic
containers that can be filled with different content. Where as in Body shop each product ha
sits own unique packaging with specific colours. This makes it look like the Body shop
cares more for its packaging and makes the consumer feel special. Also Body shop store
has test product that you can open and smell the inside and try it out which allow the
customer to test the product before they buy it.
Another interesting thing I notice during different visit on another day was that another
Lush store in central London had a stand inside where people could bring their children
and make their own cosmetics by hand. I saw a group of children that were playing around
with ingredients which seemed like a nice way for the company to engage with young ones
and their parents. One of the things this shows is that the store wants people to see how
natural their products are because you wouldn’t allow your child to play with some
chemicals.